A family-owned business based in New York City for over 30 years, "Effy" has built a reputation for unrivaled quality and flawless craftsmanship, with a sense of individuality captured in every design.  An eclectic mix of meticulously crafted world-class fine jewelry collections, created to satisfy your wanderlust, "Effy" designs fine jewelry collections, are for those in search of bold, stylish looks. Famous for the use of vibrant colored gemstones, each one-of-a-kind collection offers something for everyone. For the best in bold design and high quality gemstones, "EFFY" is the place to shop!

EFFE Jewelers

Balisima Collection

DiVersa Collection

As ingenious as it is elegant, this changeable jewelry allows a woman to switch her style on a whim to suit any occasion day or night, or somewhere in between. An Effy innovation, it’s one piece of jewelry and many stunning looks.  place for you to tell a story and let your users know a little more about you...

Mens Collection

Strong, sleek and stylish, Gento is crafted with the modern man in mind. An array of options allow him to select a style that perfectly suits his lifestyle.